Dolly Parton’s Imagination Library Receives $150,000 Grant from SC Johnson

BRANTFORD, ON, February 4, 2021 – Kids Can Fly is delighted to announce that it has received a $150,000 grant from SC Johnson that will double enrollment in Dolly Parton’s Imagination Library in Brantford and Brant County.

The grant will be used to provide thousands of age-appropriate high-quality books every month directly to children in the community. Currently, 25% of all children in Brantford and Brant County are enrolled in Imagination Library, a free book gifting program that aims to support early learning by developing early exposure to literacy directly to children in their own homes.  With the SC Johnson grant, the program will expand to reach over 50% of children in our community. Research shows that having even 20 books in a home fosters a love of learning and sets children up for greater success when they start school.

Kids Can Fly is proud to be the local partner of the Dollywood Foundation of Canada, delivering the community-based program to Brantford and Brant County.  “Early literacy programs not only help a child prepare for school by developing early literacy skills and a love for reading, but they also are an investment in a skilled future workforce, leading to sustained economic growth, fuller employment, and increased social justice which pays long-term dividends for the whole community’s prosperity,” says Richard Cook, Kids Can Fly Board Chair. “COVID-19 has illustrated how critically important it is to support learning at home, and how children are impacted when supports are not equal across communities.  By reaching more than half of the children in Brantford and Brant, we hope to help more children start school on equal footing.”

“Reading plays a foundational role in the pathway to success for our future generations,” said Alan VanderMolen, Senior Vice President and Chief Communications Officer of SC Johnson. “We are grateful to support organizations like Kids Can Fly that share our goal of providing opportunities that educate children and enable them to learn and grow.”

Kids Can Fly is starting off 2021 with an enrollment plan to increase the number of children currently registered in the program. Plans include hosting events and registration drives as well as strengthening partnerships with other key organizations in early childhood education, obstetricians and midwives, government partners at the municipal, provincial, and federal levels, school boards, and libraries. With a goal to eventually have all children in Brantford and Brant County registered so that everyone has the same early learning opportunities, they will continue to work with the community to develop more corporate partnerships to support this goal and to build a stronger base of future citizens and employees. Follow the Kids Can Fly website and social media channels for more information on how you can get involved to support early literacy in your community.

SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace, and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF! ®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 135-year-old company employs approximately 13,000 people globally and sells products in virtually every country around the world.

KIDS CAN FLY, EARLY CHILD DEVELOPMENT AND PARENTING SUPPORT is a registered charity that focuses on early child development and parental support in Brantford and Brant County. Founded in 2001, Kids Can Fly offers a variety of programs focused on parenting support and early childhood development, including Launch Pad, Parachute Program, Roots of Empathy, and Imagination Library. Our local charity is the largest affiliate of the International Dolly Parton Imagination Library in Ontario, mailing almost 2000 books monthly to kids in our community! For more information on programs, including how you can support its work, as well as how to register your child for Imagination Library, visit

Media Contact:

Sharon Brooks

Executive Director

Kids Can Fly


Jeanne Smitiuch

Canada Director

Dollywood Foundation of Canada



This program has been supported by a grant from SC Johnson.


The 12th Annual Storybook Breakfast was Supercalifragilisticexpialidocious!

The magic of Mary Poppins set the scene for the 12th Storybook Breakfast on Saturday, February 2 at Celebration Church and 500 people were captured by it.  Babies, children, parents, grandparents, sponsors and volunteers enjoyed the incredible decor – headed by Tara Spangenberger and had the joy of meeting their favourite Storybook Characters.  Headliners, such as, Scaredy Squirrel, Franklin the Turtle, Mary Poppins and Bert were joined by over 30 other popular Storybook Characters.  This popular fundraiser for Kids Can Fly continues to sell out in hours. While providing a delightful experience for young children the Storybook Breakfast is also the major fundraiser for Kids Can Fly each year.

In 2019, it is a serious challenge for parents to limit their children’s exposure to screens.  We know from research this can be damaging to their development  in addition to preventing them from other healthy activities such as reading, active play and socializing.  Encouraging a love of reading should be modeled by parents and there is no substitute for the bonding that occurs when children snuggle on the couch or at bedtime with a favourite book.  There is NO APP to replace your LAP!  Read to your children for at least 15 minutes everyday!”  Sharon Brooks, Executive Director, Kids Can Fly.


Kids Can Fly aims to show all the children in our community that the world around them is full of amazing opportunities and exciting adventures!  We offer programs that support early literacy such as the Dolly Parton Imagination Library and it is our hope that the books – delivered directly to their home – will spark quality time, conversations and imagination.   The Storybook Breakfast  – while a fundraiser to support our work – also shares this goal to reinforce the lifelong impact of reading to young children”  Sarah Disher-Neddow  Kids Can Fly Chair.



Kids Can Fly wishes to thank our major sponsors Margot and Paul Williamson, The James Boughner Family Foundation, Findlay Injury Law, Adkins Financial Services and The Brantford Expositor, Whimsical Players and all of the other sponsors and volunteers who help us make the stories come to life.   

Franklin, Sharon Brooks, Executive Director of Kids Can Fly, Heather Wilson Chair, Storybook Breakfast Committee and Scaredy Squirrel

Special Thanks to Heather Wilson who has chaired this event for all 12 years!

Stay tuned for announcement on total funds raised!  


Jacob and Edward All Night


Midnight Movie Marathon - Kids Can Fly



Make it a Girl’s Night out and watch Breaking Dawn 1 & 2 back to back at Kids Can Fly’s annual Midnight Movie Marathon.  On Friday, April 26 the doors will open at 11:45pm at the Brantford Galaxy Cinemas.  Tickets are $20 in advance or $25 at the door.  Get a group of ladies together or make it a Mother/Daughter night and enjoy the last two movies in the Twilight Saga.  Tickets include unlimited pop, popcorn and arcade.     

Proceeds from the event will go directly to the Kids Can Fly Imagination Library.  Children enrolled in the Imagination Library receive a free book in the mail each month from birth to five years old.  Imagination Library builds the early literacy skills that are important for success in school and creates  parent/child bond that will last a lifetime.  This is more than just is an investment of time in a child’s growth. 

In addition to the Breaking Dawn movies, the marathon will feature Hunger Games, The Amazing Spiderman and The Dark Knight Rises.

 Must be 14 or have adult accompaniment. Cash or cheque at the door.

To pay on-line for advance tickets go to:

 Register for Event

** For rules and more details  Movie Marathon rules and details


A Message from Our Executive Director ~ Sharon Brooks

January is a wonderful way to start the year off with new resolutions and new habits.  Someone told me that their New Year’s resolution was to spend more time with their family.  They set goals to have dinner together at least three times a week and plan one family time event, a game night, a walk at App’s Mill or a skate at Harmony Square.  About Children’s Health has a great top five family New Year’s resolutions… it is not too late to start!  Top Five Family New Year’s Resolutions

 January is starting off to be very busy for Kids Can Fly. Here are some events and happenings in the upcoming months. 

Parachute Program -Transitioning to Parenthood

Transitioning to Parenthood will resume meeting every Wed afternoons from 1:30 until 3:00 p.m. at St Andrews Church 95 Darling St on January 9th, 2013.  This free program has child care and a free taxi if needed.    Join other moms for some baby time and a break to discuss the challenges of life with a new baby.   For more info call Jane 519 755 9482.     

On January 16th, 2013:  Special Guest Speaker Dr. Ryan Van Lieshout, MD, PhD, FRCP(C), will present  on post partum depression to moms, partners or service providers at the Parachute Program on Wednesday, January 16th between 2:00 and 3:00 p.m.  For more information call Sharon 519 448 1713 or  

The Young Author’s Project

The Young Author’s Project, a project of Kids Can Fly, the County of Brant Public Library and the Brantford Expositor has been short listed for the Ontario Ministry of Culture and Tourism Awards and the winner will be announced at the Ontario Library Super-Conference Gala in Toronto January 31, 2013.  

The Launch Pad

The Launch Pad, early child development and parenting centre runs Tuesday to Friday mornings from 9:00 a.m. until 12 noon with Jane Flinders RECEC.  Located at Graham Bell Victoria School – 56 Grand St Brantford, this program is open to all, free and has a taxi service if needed.  Come for songs, stories, creative art, dress up and many fun activities with other children and parents.  Geared for children 0 – 5 years.  Call Jane at  519 755 9482 for more information. PLEASE NOTE: The Launch Pad at Graham Bell-Victoria School will be closed on Friday, January 11 as a result of the Day of Protest being conducted by elementary teachers   

Storybook Breakfast

Kids Can Fly in partnership with Scotiabank present the 6th annual Storybook Breakfast on February 9th with two seatings at 9:00 am or 11:00 am.


Come and meet all your favourite Storybook Characters and get their autographs. Enjoy a hot buffet breakfast and get your photo taken with your favourite character.Tickets will go on sale on Saturday, January 19th at Scotiabank’s Lynden Road location ONLY starting at 10:00 am until 2:00 pm. If any tickets are left, they will be sold at the Lynden Road location during banking hours.


Sharon Brooks
Executive Director, Kids Can Fly