BRANTFORD, ON, November 11, 2022 – Literacy is the cornerstone for a community’s ability to thrive and grow. SC Johnson focuses their giving on community development that improves quality of life, and their focus on early literacy reflects this value.
To recognize and honour SC Johnson’s contribution to Kids Can Fly’s book gifting program, Kids Can Fly created a reading corner at their Launch Pad Program, a no-barrier program for caregivers and children under five to come and do creative activities, music education, and parenting support. On November 10th , SC Johnson and Kids Can Fly celebrated the dedication of the Dolly
Parton’s Imagination Library Reading Corner. Members from the SC Johnson team, Dan Pilas, Nick Rombough, Craig Schmidt and Terry MacLellan joined in the celebration.
SC Johnson granted Kids Can Fly $100,000 this year to grow and sustain Dolly Parton’s Imagination Library program in Brantford and Brant County. This grant provided the funding for more children to be welcomed into the program, which is completely free to participants. Dan Pilas, Terry MacLellan Nick Rombough and Craig Schmidt joined Lisa Lee, Imagination Library Coordinator and Jeanne Smitiuch, Regional Director, Canada, Dollywood Foundation of Canada.

Kids Can Fly, PO Box 880, Brantford PO Main, Brantford, ON N3T 5R7 519.865.0108

CRA Registered Charity # 884476904 RR000

Children on the program will receive a free book in the mail every month until their 5th birthday. The books will inspire children, and shared family reading helps build language, memory skills and spark a child’s imagination. Early literacy leads to a foundation for academic, financial and life success. Not only do families benefit from the Imagination Library program, but the whole community benefits by improving school readiness, which in turn improves school outcomes, which in turn creates a better workforce and flourishing economy and community.
“We are so glad to be operating this program in the Brantford and Brant County community,” says Kids Can Fly Executive Director, Becca McLellan. “While this program has been running for many years in our community, not every area has the team available to operate it. We have sent thousands upon thousands of books out into the hands of young children, and we know that doing so is having the impact we only dreamed of years ago. SC Johnson’s funding has brought a huge amount of stability to the program, allowing us to keep children subscribed to the program for the entirety of their eligibility, and enabling us to welcome more children than we had ever dreamed of into this amazing literacy-promoting program. Right now, over 3,000 local children are registered. That, my friends, is amazing.”

SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace, and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe
care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®,OFF! ®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 135-year-oldcompany employs approximately 13,000 people globally and sells products in virtually every
country around the world.

KIDS CAN FLY, EARLY CHILD DEVELOPMENT AND PARENTING SUPPORT is a registered charity that focuses on early child development and parental support in Brantford and Brant County. Founded in 2001, Kids Can Fly offers a variety of programs focused on parenting support and early childhood development, including Launch Pad, Parachute Program, Sensory Storytime, Roots of Empathy, the Imagination Library, and more. Our local charity is the largest
affiliate of the International Dolly Parton Imagination Library in Ontario, mailing over 3000 books monthly to kids in our community!